m.a.x. concepts
A restaurant line of Maxim’s Group, m.a.x. concepts has been diversifying its portfolio of characteristic restaurants since 1998. m.a.x. concepts believes a perfect dining experience comprises of great food, pleasant ambience and attentive service; and they are indeed the fundamental of every m.a.x. concepts restaurant. The restaurants deliver distinctive cuisines with innovative ideas - Western, Japanese, Vietnamese, Thai and international cuisine. m.a.x. concepts has also brought internationally renowned restaurant chain Lawry’s the Prime Rib to Hong Kong.

Hong Kong Maxim’s Group
Founded in 1956, Maxim’s Caterers Limited (a company incorporated in Hong Kong) is a leading food and beverage company comprised of Chinese, Asian and European restaurants, quick service restaurants, bakery shops, coffee shops, Japanese chain restaurants and institutional catering, while providing a range of festive products, including the award-winning HONG KONG MX Mooncakes. It is also the licensee of renowned brands including Starbucks Coffee, Genki Sushi and IPPUDO Ramen, The Cheesecake Factory and Shake Shack in various territories. Altogether, it has over 1,300 outlets in Hong Kong and Macau regions, Mainland China, Vietnam, Cambodia, Thailand and Singapore.
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