m.a.x. concepts
A restaurant line of Maxim’s Group, m.a.x. concepts has been diversifying its portfolio of characteristic restaurants since 1998. m.a.x. concepts believes a perfect dining experience comprises of great food, pleasant ambience and attentive service; and they are indeed the fundamental of every m.a.x. concepts restaurant. The restaurants deliver distinctive cuisines with innovative ideas - Western, Japanese, Vietnamese, Thai and international cuisine. m.a.x. concepts has also brought internationally renowned restaurant chain Lawry’s the Prime Rib to Hong Kong.

Hong Kong Maxim’s Group
Founded in 1956, Hong Kong Maxim’s Group is a leading food & beverage company comprising of Chinese, Asian and European restaurants, quick service restaurants, bakery shops and institutional catering, while providing a range of festive products, including the award-winning Mei-Xin Mooncakes. The Group is also the licensee of renowned brands including Starbucks Coffee, Genki Sushi and IPPUDO ramen and The Cheesecake Factory in various territories. Altogether, the Group operates over 900 outlets in Hong Kong, PRC and Vietnam. It also established the first Sino-Foreign joint venture in PRC in 1980 and now delivers air catering service in 11 cities through joint ventures.
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